You stay on the tools. We do the office.
Built for tradesmen. Same tech stack as
React · Next.js · Tailwind · Supabase · Vercel — the same stack Netflix, Uber and TikTok run on. Mobile-first. Lightning-fast on a phone. No template sites. Real code, built for your trade.
“I was getting 2 leads a month off Google. Within 6 weeks of going live with Tradeflo I had 24. The phone doesn't stop.”
Conor O'Brien
Green Energy Solar Systems · Wexford
“The site books showroom visits and quotes solid fuel installs while I'm on the tools. No more missed enquiries.”
Jonathon Roberts
Roberts Solid Fuel Services · Carlow
0
live in 3 trades · 13 counties
24/7
Every lead caught 24/7
0s
avg AI reply
Right now, customers can't find you.
You're competing for 4% of search traffic. The other 96% goes to whoever's on page 1.
- Page 5 of GoogleWhere 96% of customers never look
- 0 enquiries this monthPhone hasn't moved
- Lost to competitorsFirst lad on Google wins the job.
AI is replacing office jobs. The trades are booming. Only the tradesmen online will win the work.
Built by a tradesman
Every good tradesman I know is losing jobs to voicemail. So we built this.
15+
Years on the tools
I'm Michael — Wexford lad, fifteen years on the tools. Bricklayer apprentice at 18. Then formwork carpentry on the biggest sites in Europe — Intel Leixlip, AstraZeneca in Cambridge, Tesla's Berlin Gigafactory, three years on sites in Australia. Came home in 2025 to install solar with my mate Conor in Wexford and watched him give jobs away because his phone rang while he was halfway up a ladder. Customers ringing at 7pm, getting voicemail, ringing the next lad on Google twenty minutes later. Every good tradesman I know is stuck the same way — best on the tools, carrying the business on their back, no office, no systems, no support. So we built Tradeflo: the operating system every Irish tradesman is missing. A real website, leads on your WhatsApp, an AI that doesn't sleep — built by a team that's actually stood on the same sites you do.
Michael Hallers
Founder, Tradeflo · 15 years on the tools
The career · in pictures
Age 18
Bricklaying apprentice
Ireland
Formwork carpentry · Intel Leixlip
UK
Formwork carpentry · AstraZeneca, Cambridge
Germany
Formwork carpentry · Tesla Gigafactory, Berlin
3 years
Formwork carpentry · Australia
Home, 2025
Solar install · Wexford
200 pages on Google instead of 6. In 8 languages. So a Polish family googling 'instalator paneli słonecznych Cork' lands on you, not the next lad.
Most tradesmen don't know what SEO is or why it matters. Here's the plain-English version — and what we do that template sites can't.
SEO — the old game
Show up on Google when customers search.
When someone in your county types “plumber Cork” or “solar installer Wexford” into Google — most of them on a phone, standing in a kitchen at 8pm — you want to be on page 1, loading in under two seconds, not buried on page 5 with a layout that breaks when they tilt the screen.
The usual tradesman website is 6 HTML pages — Google has 6 chances to rank you. Tradeflo ships 200+ pages per client — every county you choose to serve, every service you offer, every language your customers speak. 200 chances to rank, not 6.
GEO — the new game
Show up inside AI assistants when customers ask.
Customers are starting to ask ChatGPT, Perplexity and Claude “find me a plumber near me” instead of Googling. By 2027, roughly a third of search will run through an AI. We want your name to be the one the AI says back.
We do that by publishing a special file at tradeflo.ie/llms.txt — basically a cheat sheet for AI assistants. It tells them who you are, what county you cover, what you charge, and why to recommend you. Try it — ask ChatGPT about Tradeflo.
Languages — the unfair advantage
1 in 5 people in Ireland weren't born here. Your site reads in their language.
On the Growth tier and up, every Tradeflo client gets their site built in 8 languages — English, Polish, Romanian, Ukrainian, Lithuanian, Latvian, Portuguese and Spanish. Those eight cover ~95% of every person living in Ireland.
Big buying decisions — solar, kitchens, roofing, extensions — get researched in the customer's native language. Most tradesman websites are English-only, so they're invisible to that 20% of the market. Yours isn't. A Polish family in Wexford googling “instalator paneli słonecznych Wexford”? Your page ranks because we built it in Polish — AI labels and all. Same when ChatGPT answers them.
0+
SEO pages built for you — every county, every service
0
languages — 1 in 5 in Ireland doesn't speak English at home
0
counties — a dedicated ranked page for each one
An ad stops the day you stop paying for it. A ranked page keeps working — while you sleep, while you're on the tools, while you're on holiday. Twelve months in, your county pages aren't a cost. They're the best salesman you've got.
See a real Tradeflo site doing the work — Johnny's stove business in Carlow.
Tradeflo builds your site, your dashboard, your AI assistant, and your county SEO. All on your domain. Have a look at a real one.
Your Tradeflo AI
Gold TierLike having someone in the office. Doesn't sleep. Doesn't miss a call.
Answers leads in 60 seconds. Books site visits. Quotes from a form. Chases the review after every job. Runs the follow-up while you're on the tools.
Someone in an office in Ireland is €2,500 a month minimum. Tradeflo Gold does the lot.
Texts every lead back
0:47Before they've even checked your competitor's number
Qualifies them
2 minsAsks the right questions. Filters out the time-wasters.
Books the site visit
Same dayChecks your availability. Confirms the appointment. Sends a reminder.
Chases the review
48hrs laterAfter every job. Your Google reviews build up while you sleep.
Tradeflo AI
Responding on behalf of Conor
Hi, I saw your website. How much would solar panels cost for my house in Wexford?
14:32
Hi Patrick! Thanks for reaching out to Green Energy Solar. I'd love to give you an accurate quote. Could you tell me roughly how many bedrooms your home has, and do you have south-facing roof space?
14:32
4 bed semi, south-facing yes
14:35
Perfect — a 4-bed south-facing home typically qualifies for 10-12 panels with SEAI grants available. Conor can give you an exact quote on a free site visit. Are you free this week or next?
14:35
Thursday afternoon works
14:37
Thursday at 2pm is confirmed ✅ Conor will see you then. You'll get a reminder the morning of.
14:37
0s
response time
While you were installing panels in Gorey
When your customer asks ChatGPT “who’s the best electrician in Wicklow?” — are you in the answer?
60% of Irish trade enquiries now start with an AI assistant. If ChatGPT, Gemini and Claude don’t name you, you’re invisible to a whole new generation of buyers — and it doesn’t show up in your Google Analytics.
Customer query · just now
“Who’s the best [your trade] in [your county]?”
AI Engines scanned
Real audit · Wexford solid fuel installer
Roberts Solid Fuel Services scored 0% AI Voice across all 3 engines.
Strong website, good reviews, 14 years in business — and zero presence in the answers ChatGPT, Gemini and Claude give when an Irish customer asks. Their competitors get named at #1, #2 and #3 instead. We found this in 47 seconds.
0%
Share of AI Voice
Get your free 10-channel scan — we run the same checks on your business, including the AI-Voice channel none of your competitors are watching.
Run my free scanTakes 30 seconds. No card. We email the report inside 24 hrs.
Two weeks from this page to leads landing on your WhatsApp.
Most of our clients are back on the tools the same week their site goes live.
We build your complete digital system
Website. Lead capture. AI tools. Dashboard. Set up for your trade and your county in days. You don't touch a line of code.
Takes about 10 minutes of your time for a briefing call. We handle everything else.
Leads come in automatically
Your site ranks for 'solar installer Cork', 'electrician Dublin', every county you serve. Enquiries land on your phone as WhatsApp messages.
No ad spend. No SEO agency. Just organic traffic from people actively looking for your trade in your county.
Every lead gets a reply in 60 seconds
Every lead gets a text back in under 60 seconds. Qualified. Booked. Followed up. You show up to the site visit. The AI does the rest.
Like having someone in the office. Without the €2,500-a-month wage bill.
Agencies charge €12,499 for this build. Tradeflo: from €1,499.
Same React/Next/Tailwind stack as Tesla, Netflix and Uber. Built for your trade, your county. AI lead capture and 200+ SEO pages in 8 languages. Agencies don't include that. Founding rate locked for the first 10 customers per tier.
Agency Quote · Itemised
What an agency would charge to build this
One-time · 2026
€3,499 setup
from €1,499Live in 14 days · Same React/Next/Tailwind stack · Cancel any time
Starter and Growth come with our 10-lead guarantee. One plumber, one electrician, one roofer per county. Never two of the same trade. Locked while you stay subscribed. 10 qualified leads in 90 days on Starter or Growth. Or we refund half your setup fee — and keep building free until you do. Brand-new domains get 150 days (honest SEO warm-up).
Starter
Show up on Google for 'electrician [your county]' inside 14 days. Leads arrive in your inbox the day the site goes live.
+ €1,499 setup€1,999
Founding rate · locked while you stay subscribed
No contract. Cancel any time.
- Custom trade website on your domain — not a template anyone else can buy.
- Mobile-first design — lightning-fast on a phone (where 60% of your customers find you)
- County SEO (English) — every county you serve
- Leads arrive by email — every enquiry hits your inbox the moment it lands
- Static review link — a page + QR code to send happy customers to your Google profile
- Google Business Profile — claimed + verified + basic setup
- County exclusivity — never two of the same trade in your patch.
- 🛡 10-lead-in-90-days guarantee — or we refund half your setup fee and keep building free until you do
- SSL + hosting + maintenance
Growth
Every lead answered in 60 seconds while you're on the tools — and you reach the 1-in-5 customers who don't search in English. Automations chase quotes and reviews so you don't have to.
+ €2,499 setup€3,499
Founding rate · locked while you stay subscribed
No contract. Cancel any time.
- Everything in Starter
- Lead capture + WhatsApp delivery — the buzz hits your phone, not an email you'll see at 9pm.
- Full dashboard + automations + AI agent — every lead scored HOT / WARM / COLD
- Instant-reply chatbot — every enquiry qualified 24/7, in 8 languages
- 10 V1 automations — instant lead reply, review chase, quote follow-up + more
- Multilingual SEO — 200+ pages in 8 languages (reach the 1-in-5 customers your competitors can't)
- Automated Google review collection
- 🛡 10-lead-in-90-days guarantee — or we refund half your setup fee and keep building free until you do
- Standard support
Want more than a site? Bolt on what you need.
Three sales-led products you can layer on top of Starter or Growth. We price each one to the volume and language coverage you actually need.
County Exclusivity
We only work with one tradesman per trade per county.
A competitor in your county might already have it. Check before it's gone.
Currently 1 spot taken across Ireland. Filling fast.
Within 14 days, the next booking lands on your phone in 60 seconds.
We build the website, run the SEO, hand qualified leads to your WhatsApp. 10 qualified leads in 90 days. Or we refund half your setup fee — and keep building free until you do. One plumber, one electrician, one roofer per county. Never two of the same trade. Locked while you stay subscribed. Cancel anytime.
Or ring Michael directly: +353 87 411 4277
🔥 New lead — Kildare.
“Need a stove fitted before the winter — can you give me a ring back?”
